Google Marketing Platform is a set of the best advertising technologies from Google which allow to perform media campaigns of any complexity, track and analyze media campaigns, optimize paid search, purchase and control programmatic ads in a centralized way.
This single platform in real-time grants a full notion of ad campaigns productivity and performance without loss of quality and data. Consequently, this enables effective solutions for many problems and objectives. This is especially important when one needs to make fast decisions based on actual data.
ATTRIBUTION
Different attribution models (including customizable ones) allow tracking of all necessary conversions from each of advertising channels, even when consumers use different devices
SINGLE SYSTEM
All GMP products are united in a single ecosystem. This is why they interact with each other without failures and statistics discrepancies, which allows to deliver the most accurate assessment and analysis
THOROUGH ANALYTICS
The reporting is built-in into GMP tools. It is available in one window and provides comprehensive and versatile analytics. It allows to improve the effectiveness of advertising campaigns
SAFETY
GMP verification tools are among the best on the market and can protect advertisers from dishonest practices and fraud in programmatic ad buying
AUTOMATION
All tools of GMP system have advanced automation algorithms that allow advertisers to get the most out of advertising investments
A tool for launching ad campaigns within the programmatic ecosystem. Different purchasing methods (RTB or direct deals), advanced optimization and targeting algorithms are available to maximize campaigns’ effectiveness.
Ad management platform that allows customization, modification, scheduling and optimization of ad campaigns. It facilitates ad impression delivery to the right users at the right time, both in Google and third-party products.
Search campaign management platform that helps to launch PPC campaigns on Google Ads, Baidu, Bing Ads, Yahoo, and other search systems. It improves efficiency, saves time, synchronizes changes between search systems or different accounts, but keeps individual optimization.
More advanced toolkit previously known as Analytics, that helps you optimize campaign results based on analytics data. While integration with BigQuery and Google Marketing Platform allows enhancing ad activities effectiveness.