Campaign Manager 360

Campaign Manager 360 saves time with cross-channel ad management to maximize insights and optimize media and creative performance across digital campaigns

Optimize your ad campaigns with Campaign Manager 360 analytics

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100 CUSTOMERS

already use Champaign Manager 360 with Admixer Advertising

400M IMPRESSIONS

analyzed by the platform per month

GMP PARTNERS

since 2016 Admixer is a partner of Google Marketing Platform

TEAM OF 11 EXPERTS

certified with Google Marketing Platform

ADVANTAGES OF CAMPAIGN MANAGER 360

Impressions and clicks tracking

Campaign Manager 360 verifies the quality of advertising campaigns: tracks possible fraud impressions or accuracy of impression depending on the initial ad campaign settings

IMPRESSIONS AND CLICKS TRACKING

Through the Campaign Manager 360 pixel, you can monitor the following quality parameters:

the congruity of impressions/clicks number to the declared
the detection of fraud-impressions/clicks and their volume in the ad campaign
compliance with the initial campaign settings: frequency cap, geo, devices, etc.

Сreatives rotation automation, brand safety and viewability control

With the AdServer function in Campaign Manager 360, you can set creatives rotation with automatic optimization strategies, adjust a single frequency cap for video ads, control the content environment of the ad display through brand safety classifiers, and collect statistics on viewability of impressions.

СREATIVES ROTATION AUTOMATION, BRAND SAFETY AND VIEWABILITY CONTROL

Additional features of the AdServer function:

Set up targeting options for creatives: 1st party audience, geography, frequency cap, URL, device types and content categories
Adjust rotation of creatives: set priorities in rotation between ads, set the sequence/scenarios for creatives display
Brand safety: limit the display of your creatives in the insecure content categories, access the brand safety report with impressions breakdown by content classifiers
Overall reach: a variety of reports on campaign reach indexes with possible detalization on different reach levels – advertiser, campaign, site, creative, etc., both in cookies and in real users
Viewability and duration of contact with an ad: detailed statistics on different viewability indicators, including active view reach

Detailed analytics for display and performance campaigns

Detailed reports and their flexible configuration in Campaign Manager 360, allow thorough analysis of ad activities effectiveness for further optimization

DETAILED ANALYTICS FOR DISPLAY AND PERFORMANCE CAMPAIGNS

For display campaigns, Campaign Manager 360 helps implement:

analysis of different traffic channels’ intersection, including YouTube
frequency distribution of impressions
statistics in unique cross-device users, not just cookies

For performance campaigns, Campaign Manager 360 helps implement:

deduplication analysis: tracking actions in display and search advertising, as well as in social networks and mobile applications
attribution modeling: setting up a set of rules by which conversions are credited to a particular channel in the user’s journey
post-view analysis: analysis of conversions not only by last-click but also view-through (impression without click)