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Echo remarketing

Echo remarketing

Echo remarketing is an advertising strategy that connects a user's actions on a website back to a dynamic creative
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Echo remarketing

Echo remarketing uses data entered by the user on a website or in an app (for example, selecting certain options in a search filter) to transfer this data to a creative that will follow the user after they leave the website or app.

Echo remarketing
Allows 100% coverage of data entered by the User on the website or in the app
Allows 100% coverage of data
entered by the User on the website
or in the app
Always captures the latest “freshest” data entered by the User
Always captures the latest “freshest”
data entered by the User
Can be launched with or without a feed
Can be launched with or
without a feed
Allows 100% coverage of data entered by the User on the website or in the app
Allows 100% coverage of data
entered by the User on the website
or in the app
Always captures the latest “freshest” data entered by the User
Always captures the latest “freshest”
data entered by the User
Can be launched with or without a feed
Can be launched with or
without a feed
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
Steps to set up echo remarketing
How does Echo Remarketing Work?
How does Echo Remarketing Work? How does Echo Remarketing Work?
Example of Echo Remarketing

Let’s imagine that we want to show personalised creative content to visitors of an airline ticket sales website. In order for the creative content to be personalised, we want to transfer the parameters selected by the user in the flight search filter.

Example of Echo Remarketing Example of Echo Remarketing
Working with creative
  • Leave enough space for the text
  • Consider the interaction of different dynamic elements (size, colour, location)
  • Use ‘polite loading’
  • Avoid using special characters in the text
  • Try to keep the weight of the creative no more than 500 KB
  • Limit animations and videos to 30 seconds
  • Stop creative after clicking on a CTA or exit-link
  • Sound should be muted by default
  • Don’t overload your creative, remember – fast, simple, relevant