What is dynamic remarketing and what are its advantages?
Dynamic remarketing is an advertising format where users are shown personalised ads for products or services they have already interacted with on your website or in your app. Unlike standard remarketing, dynamic remarketing automatically creates ads using data from your product catalogue.
Dynamic remarketing benefits
Relevance
Instead of basic creative, people see products they have already shown interest in
Automation and Scalability
All creative variations are generated automatically based on the feed. One configured system can support thousands of products
Complete Control and Flexibility
Define your own display logic: what, to whom, when, and under what conditions will be displayed
Speed and Efficiency
No need to create separate versions of creatives for each target audience or product group. Prices, availability, and promotions are updated in real time, without manual redesign or launching new campaigns
Creative Customisation
There is no single template — you choose the format (carousel, animation, static), style and structure of the banner
Integration with Data
Use of CRM data, product catalogues or user behaviour data on your website/in your app
Dynamic product remarketing examples
Product creatives with animation
Which elements can be dynamic
01
Image
- product photo
- additional images
- background image
- logo
02
Text elements
- product name
- price and discount
- product description
- quantity in stock
- additional information
- CTA
03
Style
- color
- size
- fonts
04
Other
- landing page
- rating and reviews
- іinteractive elements
- custom scripts
- 3D models
- effects
- map
Steps to set up dynamic remarketing
How does product remarketing work?
When viewing the product page, we determine which elements we want to add to the product feed in order to transfer them to the creative.
Dynamic feed
We add all elements to the feed—those that will be present in all creatives (background, additional image) and those that will change dynamically for each user individually.
Examples of product remarketing strategies
01
Products view / categories
Gather users who have viewed a specific product or category — show them banners with these products.
02
Completed Purchase (Post-Purchase)
Recommend additional products (up-sell/cross-sell), for example, if a laptop was purchased, show accessories: a bag, mouse, software.
03
Add to cart (Cart abandoners)
Bring users back to your website by showing them
the exact products they left in their cart.
04
Interaction with content / articles view
If a website has a blog or content hub, relevant products can be shown to those who have read certain topics. High-value users (LTV, RFM).
05
Checkout page view, but without making a purchase
The audience “almost bought” — you can encourage them to complete the purchase with an additional bonus, discount, or free shipping.
06
High-value users (LTV, RFM)
Pull data from CRM and show personalized promotions for VIP customers, regular buyers, or, conversely, for those who haven't returned in a long time.
Working with creative
- Leave enough space for the text
- Consider the interaction of different dynamic elements (size, colour, location)
- Use ‘polite loading’
- Avoid using special characters in the text
- Try to keep the weight of the creative no more than 500 KB
- Limit animations and videos to 30 seconds
- Stop creative after clicking on a CTA or exit-link
- Sound should be muted by default
- Don’t overload your creative, remember – fast, simple, relevant
Working with feed
- Keep your feed organized and structured
- Add business-critical attributes
- Use unique product IDs
- Provide a default string in the feed
- Update your data regularly
- Segmentation of feeds by markets/languages
- Synchronize your feed with the website
- Optimize product names
Cases
Cases
Display & Video 360
Top Shop boosts ROAS by 630% with dynamic remarketing in Display & Video 360
September 30, 2025
Learn more