Studio
Studio allows you to set up rules for combining elements to create a personalized creative for each user.
Key benefits of Studio
Studio gives you a lot of flexibility in building display ads and managing creatives. You can create HTML5 ads using Google Web Designer components, use your own HTML creation tool using Studio’s HTML5 API, or combine both approaches.
Automatically create a large number of variants of the same creative with variable dynamic elements according to specified rules
Flexible customization of creative formats without being limited to standard templates
Using behavioral data of website visitors in dynamic creatives (echo-remarketing)
Integration with APIs to receive data on weather, traffic, currency fluctuations, etc
Setting up dynamic remarketing for eCommerce
Echo-Remarketing
Echo-Remarketing uses extracted data about the user's behavior on the website or app
(for example, viewing certain content blocks or selecting certain options in the product filter)
to customize a personalized banner that will follow them after they leave the website or app.
(for example, viewing certain content blocks or selecting certain options in the product filter)
to customize a personalized banner that will follow them after they leave the website or app.
Benefits of Echo-Remarketing
Customer 1
Search flights to
London
London
Customer 2
Search flights to
Madrid
Madrid
Benefits of Echo Remarketing
- Allows 100% Coverage of User inputs
- Always capture the Latest User inputs
- Can be used with or without Feeds
How does Echo Remarketing Work?
Integration with APIs
Integration with APIs allows to get data from external sources (e.g. Weather, Real-time sports events etc.) and use this data to show personalized creatives.
Geo
Time of Day
Weather
Rome
Daytime
Sunny
Sunny
Naples
Night time
Thunderstorm
Thunderstorm
Aosta
Night time
Snowy
Snowy
Our services
As official GMP Sales Partner we provide tech integration support, offer comprehensive training programs, and deliver strategic advisory and consultative services.
Customize Rules
Help with setting up rules for displaying dynamic creatives
Dynamic Feed
Create a dynamic feed to transfer relevant elements to the creative
Echo-Remarketing Setup
Create custom variables to transfer data about user behavior from a website
Dynamic Remarketing Setup
Transfer of data about the products viewed on the website
APIs Integration
Setting up APIs to receive data from external resources
Training and Audit
Individualized training and expert feedback to optimize the setup of dynamic creatives
Google Marketing Platform
A single platform for enterprises that integrates your advertising and analytics, so you can reach, understand and deliver cutting edge experience to customers better than anyone else can.
Display & Video 360
Advanced media planning and buying of exclusive inventory with expanded ad options.
Google Analytics 360
Real-time enterprise analytics from Google with deep insights and a guaranteed SLA.
Begin your journey
Our team provides onboarding, training, and comprehensive technical and consulting support across all Google Marketing Platform products.