Search Ads 360

SearchAds 360 is a single search advertising management center. It allows advertisers to centrally manage and optimize campaigns across different search engines.

Key benefits of Search Ads 360

Search Ads 360 provides unified analytics and attribution for all search campaigns. Automate the creation of search ads with templates, as well as apply Enterprise Bidding (AI-powered automatic bidding) and dynamic optimization strategies.

Create and manage campaigns

Set up, optimize, and manage your search campaigns on the leading search engines from a single place

Optimization, planning and automation

Automatic bid generation, forecasting and budget allocation, as well as feed-based automation

Measurement, reporting and analytics

Combine data from search engines, CRM, and website in real time

Manage all your campaigns in one UI

Get the most out of combining all your search engine accounts under one umbrella.

Cross-account, cross-engine bid strategies

Scaled automation, rules and account management

Cross-engine measurement, reporting, insights & attribution

Budget planning, forecasting and execution across business units

Cross-engine functionality

Search Ads 360 is especially useful for those who work not only with Google Ads, but also with Microsoft Ads, Yahoo Ads, or manage multiple MCC accounts.

Scale easily with Templates

The templates combine the functions of Inventory Management & Ad Builder and provide super opportunities to work with feeds, unlike DSA ads.

Automatically create and update campaigns, ads, keywords, and sitelinks based on feed data
Dynamic up-to-date price
Stop ads on out-of-stock products

An example of using Template

Create templates for the product feed based on which SA360 will generate dynamic search ads according to search queries.

Product ID	Brand	↓ Price	↑ Item title	Availability	Category
75638	Xiaomi	$ 999.00	Projector Xiaomi Mi Laser Projector 150	Available	Projector
73453	Xiaomi	$ 799.00	Laptop Mi Notebook Pro 15.6" 17 16/512Gb	Available	Laptop
82246	Xiaomi	$ 599.00	Laptop Xiaomi Mi Notebook Air 13,3" i5 8/256Gb	Available	Laptop
73253	Lenovo	$ 699.00	Laptop Lenovo Legion Y740-15IRHg	Available	Laptop
73053	Lenovo	$ 399.00	Laptop Lenovo Legion Y530-15ICH	Available	Laptop

Cross-channel data-driven attribution

Get precise insights into the contribution of each channel to achieving a conversion.

More than 30%

of all customer journeys involve
more than one channel of interaction

By utilizing a common measurement space,
Search Ads 360 can assign an appropriate
value to each touchpoint based on the influence
that touchpoint played in delivering a conversion

Consolidated Portfolio Bidding

Portfolio bidding has evolved into a best-in-сlass automation solution for our сustomers. By сombining сampaigns with similar targets, you’re able to aсhieve volume and sсale, while сampaign-level settings allow for granular сontrol where needed.

Feature Need to Knows:

Optimize to sub-manager level сonversion settings.
Searсh Ads 360 bid strategies and budget bid strategies are ‘portfolios’. They сan be applied to the following сampaign types:
- Searсh (for all bid strategy-supported advertising platforms).
- Google Ads and Miсrosoft Advertising shopping сampaigns.
- Google Ads Performanсe Maх.
- Google Ads, Miсrosoft Advertising, and Yahoo! JAPAN Ads Dynamiс Searсh Ad сampaigns.

Budget forecasting
and management with Performance Center

Combines the best components of Performance Planner (Google Ads) and Budget Management (SA360) for forecasting and budget management.

Manage both costs and cost efficiency in a single interface
Cross-platform forecast, budget allocation settings, customizable alerts
Group planning of multiple campaigns

Report Editor

Build, customize and download professional charts,
graphs and tables that bring meaningful insights.

Data Studio
Connector

BigQuery
Connector

Web requests

Scheduled
reports

Our services

As official GMP Sales Partner we provide tech integration support, offer comprehensive training programs, and deliver strategic advisory and consultative services.

Integration with search and social engines

Connect Google Ads, Microsoft Ads, Yahoo Japan, Facebook Ads, and other engines to Search Ads 360.

Setting up Templates and automation frameworks

We create scalable Templates for ad copy, audiences, budget rules, and campaign structure.

Managing bidding strategies

Setting up automated strategies, including Portfolio Bidding.

Cross-engines attribution settings

Setting up ready-made and custom attribution models throughout connected search engines.

Floodlight configuration and conversions tracking

Setting up and testing Floodlight tags, integrating offline sales from Point of Sales.

Training and Audit

Quickly configure a Search Ads 360 account, set up permissions and integration with your team's workflows.