Google Tag Manager 360

Google Tag Manager 360 is designed to scale tags quickly and securely to help fast-growing companies with multiple teams (marketing, analytics, IT).

Unleash the Potential of Tagging

Website tagging is a method of collecting important data about how visitors interact with your website or app. This data helps you analyze the effectiveness of your advertising campaigns and optimize marketing strategies to achieve specific business goals (e.g., lead form completion or transactions). Tracking user actions provides actionable insights that help you make informed analytical decisions.

Convenience and Efficiency

Quickly launch and update tags without having to work with code, allowing you to focus on delivering results.

Seamless Integration

GTM360 seamlessly integrates with all Google Marketing Platform products and third-party platforms to create a single system for managing digital campaigns.

Reliable Data Collection

State-of-the-art error checking mechanisms and fast tag loading ensure that the data is accurate and reliable, even during peak website or app traffic.

Enhanced Control

Manage tags with maximum precision using simple rule-based triggers and customizable templates. You'll always stay in the driver's seat, easily adjusting strategies in real time.

GTM or GTM360?

With more demanding customers in mind and for requests that are not covered by the regular version of GTM, Google has developed an extended version of the product - GTM360. Below is a table with the main differences between the standard and paid versions.

Tag Manager

Tag Manager 360

The ideal
solution for

Individual entrepreneurs or small and medium-sized businesses

Large enterprises and companies whose work processes go beyond the standard plan

Workspaces

Unlimited - work on tags simultaneously with colleagues in separate “workspaces”

Approvals

N/A

Involve more parties in the tagging process without giving them full access to the final publication

Access control
to tagging of individual zones

N/A

Give users access to publish certain types of tags in specific parts of your website

Compatible with
enterprise-level security.

N/A

Get access to premium enterprise features like approvals, commenting capabilities, and zones for a fast, flexible, and secure way to tag.

Guaranteed SLA

N/A

99% SLA for tag loading

Support

Self-service based on Help Center and user forums

Support from Google and partners

Our services

As official GMP Sales Partner we provide tech integration support, offer comprehensive training programs, and deliver strategic advisory and consultative services.

Tagging settings

Expert assistance in defining
the tagging structure, variables,
and triggers

Setting up
server-side tagging

Setting up triggers and
supporting server solutions

Support for Developers

Work with your web team to ensure seamless tag integration

GDPR compliance

Set up and manage cookie
consent and privacy protocols
to meet regulatory requirements

Setting up Integrations

Connecting Google
products and
third-party platforms

Training and Audit

Individualized training and
expert feedback to optimize
the setup of dynamic creatives