Google Analytics 360
Google Analytics 360 is a powerful tool for collecting and analyzing user behavior data to help you make informed business decisions. With its advanced tracking capabilities and integration with other Google products, GA360 is an indispensable solution for companies looking to gain deep insights and improve the effectiveness of their marketing campaigns.
Benefits of Google Analytics 360
Google Analytics 360 allows you to work with a large number of visits to a website or application without sampling data, analyzing and combining large amounts of raw data to build your own analytical models and reports, while ensuring high data secureness and providing different types of access for individual members or groups of people.
Intra-day reports
Increased limits
Storage of raw data for 4 years
Roll-up Property and Subproperty
Guaranteed SLA by Google
Advantages of intra-day reports
Use case: Understand how the business works at a specific moment in order to adapt the right strategy.
Scenario: The biggest online sales event of the year is Black Friday, and you want to understand how your business will perform on that particular day.
Marketing team
Quickly modify marketing campaigns
A team of analysts
Get real-time insight into the products / marketing channels that generate the most revenue for the business
Black Friday
Technical support team
Use AI-powered insights to warn if something on the site breaks due to high traffic and notify the development team immediately
Purchasing team
Ability to adapt logistics based on sales in real time
Key differences between GA360 analytics and GA4 (standard version)
Google Analytics 360 is an enhanced version of GA4 that provides increased limits for analyzing big volumes of data and conducting experiments.
Function
Google Analytics 4
Google Analytics 360
BigQuery daily export
1 million events per day
Unlimited
Sampling events in Explore. Number of reports on Property
10M Events / 1 request 500 shared reports / 1 property
1 billion events / 1 query 1,000 shared reports / 1 property
Audience
100
400
Conversions
30
50
Raw data storage
14 months
50 months
Custom parameters and custom metrics
50 / property
125 / property
User-Scoped parameters
25 / property
100 / property
SLA for collection and reporting (uptime)
n/a
99%
Storage of raw data for 4 years
Multi-year trend analysis allows you to re-analyze event-level data from previous years to improve future marketing strategies. Critical for customers whose sales cycles are seasonal and/or have long lead times.
GA4 - 14 months
GA360 - 50 months
Resource management at the corporate level
For large international companies GA360 offers access limitation for each team's to only the necessary property while keeping all properties in one consolidated resource.
Roll-up Property
Gain a comprehensive view of your business across products, brands or regions by bringing data together from multiple properties
Subproperty
Limit what your team can access by incorporating the desired governance to your data
Guaranteed SLA by Google
GA360 was created for businesses that require the highest level of SLA and flawless reliability. With Google Analytics 360, you get an SLA for collection and reporting (uptime).
99.9%
uptime of data collection and processing per quarter
99%
uptime of interface per quarter
technical support from Google and partners
Our services
As official GMP Sales Partner we provide tech integration support, offer comprehensive training programs, and deliver strategic advisory and consultative services.
Audit and configuration
Expert analysis and optimization of the existing Google Analytics configuration
Data integration and connectivity
Set up GA360 connections to advertising platforms, CRMs, and other sources
Server-side tracking
Optimize server tagging to improve data collection accuracy
GDPR compliance support
Assistance in implementing user consent management and privacy policies
Training and consulting
Conducting trainings tailored to the needs of your business and strategic support
Google Marketing Platform
A single platform for enterprises that integrates your advertising and analytics, so you can reach, understand and deliver cutting edge experience to customers better than anyone else can.
Display & Video 360
Advanced media planning and buying of exclusive inventory with expanded ad options.
Begin your journey
Our team provides onboarding, training, and comprehensive technical and consulting support across all Google Marketing Platform products.