Display & Video 360
Demand Side Platform, which has access to the largest number of placements, cheaper bids, various ad formats, and the ability to conclude ad placement agreements directly with publishers.
Key benefits of Display & Video 360
DV360 has a number of advantages over other DSP (Demand-Side Platform) platforms that make it particularly attractive to advertisers, agencies and brands.
Access to all major ad buying exchanges
4 types of ad placement deals
Wide range of targeting options
Wide range of ad formats
Impression frequency control
Brand Lift - measures the impact of your advertising on brand awareness
Search Lift - an assessment of whether the advertising campaign motivated users to search for more information about you on Google
Display & Video 360 has access to all major exchanges and SSPs
Including exclusive access to YouTube and GDN advertising resources through Google Ad Manager.
Marketplace Display & Video 360
Use the planner data to get detailed statistical information about publishers/websites and predict your reach for a specific target audience.
Marketplace uses a data-driven approach to find publishers that match your criteria and target audience
4 types of programmatic purchases
DV360 offers various options for buying ad placements, allowing advertisers to flexibly choose the format of cooperation with publishers depending on their goals, budget, inventory availability, and expected transparency.
Open exchange
Programmatic direct deals
Open auction
Buyers:
Several Advertisers
Several Advertisers
Pricing:
Auction Pricing
Auction Pricing
Impressions:
Unreserved Impressions
Unreserved Impressions
Private auction
Buyers:
Several Advertisers (by Invite)
Several Advertisers (by Invite)
Pricing:
Auction with CPM Floor
Auction with CPM Floor
Impressions:
Unreserved Impressions
Unreserved Impressions
Preferred deals
Buyers:
One-to-One
One-to-One
Pricing:
Fixed CPM Pricing
Fixed CPM Pricing
Impressions:
Unreserved Impressions
Unreserved Impressions
Programmatic guaranteed
Buyers:
One-to-One
One-to-One
Pricing:
Fixed CPM Pricing
Fixed CPM Pricing
Impressions:
Reserved Impressions
Reserved Impressions
Wide range of targeting options
Display & Video 360 offers one of the broadest and most flexible targeting options among DSPs, combining Google's own data, client first-party data, third-party DMPs, and advanced audience settings. This allows advertisers to reach the users who are most likely to perform the targeted action.
Contextual targeting
- Brand Safety
- Apps & URLs
- Keywords
- Categories & genre
- Environment
- Position
- Viewability
- Language
Audience targeting
- Audience lists
- Geography
- Day & time
- Demographics
Technology targeting
- Browser
- Device
- Connection speed
- Carrier & ISP
Wide range of ad formats
DV360 provides a wide range of ad formats that allow you to reach users across devices, environments, and moments of interaction with content. This allows advertisers to build complete media strategies within a single platform - from reach to performance.
Rich Media Display
Display
CTV
Video
Native
In-App Ads
Gmail Ads
Audio
Google Data: An Overview
Google Affinity, In-Market and Demographic data provide a holistic view of user behavior.
Limiting the frequency of audience impressions
Easily control impression frequency for a specific user for different campaigns, deals and inventory type.
Manual, inventory-first buying
Non-unified campaign with frequency managed in silos
Display & Video 360
Unified campaign with frequency managed together
Comparison of structural levels of the accounts
vs
Comparison of media buying options
In order to understand the difference between GoogleAds (media buying part) and DV360 capabilities, we have prepared a comparison table.
(display only)
Access to the Google Ad Manager exchange only
Video inventory is only available on YouTube
You cannot directly interact with publishers
It is not possible to set a common frequency between campaigns of different formats
Standard classroom facilities
Standard ad formats
There is no possibility to set a markup
General Brand Safety
vs
Access to Google Ad Manager and 76+ third-party exchanges
Available YouTube and other video inventory (non-YouTube)
Marketplace is available which gives direct deals with publishers
You can set the common frequency for different formats: display, video, Gmail and video-YouTube (beta)
Advanced audience setup
Standard and non-standard ad formats
You can set a markup: Media fee, Markup
Managed Brand Safety settings and integrated third-party verifiers: IAS, Adloox, DoubleVerify
Brand Lift
It helps to understand the level of audience interest caused by an advertising
campaign through a brand survey (measuring the company's direct impact on
brand awareness). Brand Lift allows you to measure changes in the following
indicators: Ad Recall, Brand Awareness, Consideration, Favorability, Purchase Intent.
campaign through a brand survey (measuring the company's direct impact on
brand awareness). Brand Lift allows you to measure changes in the following
indicators: Ad Recall, Brand Awareness, Consideration, Favorability, Purchase Intent.
Search Lift
Search Lift is a tool for measuring the impact of display or video ads on user search activity. Unlike
traditional metrics (clicks or views), Search Lift shows whether an ad has interested a user enough
to start searching for a brand, product, or category on Google or YouTube.
traditional metrics (clicks or views), Search Lift shows whether an ad has interested a user enough
to start searching for a brand, product, or category on Google or YouTube.
Search Lift is an experimental approach that allows you to understand whether a campaign has generated additional interest in the form of search queries:
- In Google Search (search engine)
- In YouTube Search (inside YouTube)
The results are based on a comparison of the two groups:
- Experimental group: saw your ad
- Control group: did not see the ad
Google then measures how the frequency of searches for a brand, product, or topic has changed among those who have seen the ad compared to those who have not.
Our services
As official GMP Sales Partner we provide tech integration support, offer comprehensive training programs, and deliver strategic advisory and consultative services.
Audit and configuration
Expert analysis and optimization of existing advertising campaigns, assistance in setting up new ones
Integration
Connecting Google products and third-party platforms
Training
Free basic onboarding on how to work with the platform, as well as specialized trainings tailored to the needs of your business
Help in solving problems of any complexity on request
We will be happy to discuss your specific needs and find the best solution for your business
Creative services
Dynamic creatives - personalized ads based on user behavior and interests. Dynamic remarketing - automated personalization of product ads to re-engage users
Informing about updates and new features in the product
A personal manager from Admixer Advertising will make sure that you receive timely information about the latest news and updates
Google Marketing Platform
A single platform for enterprises that integrates your advertising and analytics, so you can reach, understand and deliver cutting edge experience to customers better than anyone else can.
Google Analytics 360
Real-time enterprise analytics from Google with deep insights and a guaranteed SLA
Begin your journey
Our team provides onboarding, training, and comprehensive technical and consulting support across all Google Marketing Platform products.