Campaign Manager 360
Campaign Manager 360 is a central hub for organizing and measuring the effectiveness of creatives and the quality of their placements. Store creatives, choose attribution models, analyze and optimize media campaigns from different sources and cross-device in a single product.
Key benefits of Campaign Manager 360
CM360 is the core of the Google Marketing Platform that measures all media activities across platforms and cross-devices. CM360 collects all the statistics on the effectiveness of media ads in one place.
Store all creatives in one place
Manage creative placement,
display, and rotation
display, and rotation
Traffic quality verification
Attribution across all online touchpoints
Deduplication of a user who interacts with creative on
different placements
different placements
Analyze performance from different advertising channels in one place
Store all creatives in one place
Support for Rich Media and dynamic creatives allows you to personalize ads for different audiences and placement formats. CM360 serves as an AdServer for storing and tracking creatives effectiveness across all the placements where they are shown.
Standard and non-standard CM360 formats
Display
Dynamic Display
In App Ads
Mobile Display
Dynamic Video
CTV
Audio
Digital Out of Home
User visits site with ad space
Advertiser’s ad is chosen to fill the space
Advertisers ad server supplies best creative based on audience and contextual signals
Ad serves and feeds performance data back to ad server
Manage creative placement, impressions, and rotation
Upload your creatives to CM360 and place them on various advertising placements. Manage ad rotation depending on your strategy to test the effectiveness of your creative and improve campaign results.
Creatives rotation
Creative 1
1% CTR 100 click 10 conv.
Creative 2
3% CTR 250 click 20 conv.
Creative 3
2% CTR 150 click 30 conv.
Creative 4
16% impressions
Creative 5
50% impressions
Creative 6
34% impressions
Traffic quality verification
Control the context of ad placement, analyze its visibility and compliance with standards, minimizing the risk of low-quality impressions.
ActiveView
Were the ads viewable?
Content
Was it shown on appropriate content?
Geo
Was it in the correct geographic area?
Tagging
Are tags implemented correctly?
Video
Is the video being played correctly?
Target, monitor and block ads based on your verification settings
Ensure that ads are displayed in the right way, in the right context, and to the right people.
Target, track, and block ads based on your verification settings.
Ensure paid media transparency with built-in attribution, reporting, and automated third-party verification.
Target, track, and block ads based on your verification settings.
Ensure paid media transparency with built-in attribution, reporting, and automated third-party verification.
1P Blocking & Monitoring
Leverage Google’s ActiveView solutions to ensure your ads are only served in brand safe context
3rd Party Integration:
Attribution in Campaign Manager 360
across all online touchpoints
across all online touchpoints
Deduplication of user
Another important advantage of using CM360 is user deduplication, which allows you to identify the same user who interacted with your banner ads on different placements using different devices.
No dedublication
After dedublication
Analyze the effectiveness of ads from different channels in one place
Deep analytics by using Floodlight tags to measure post-click and post-view conversions.
Post-view conversions
Unique Reach Report
Measure people not cookies and devices to see the unique users you have reached.
Unique Reach Measurement (Measure people reach through the use of deterministic and modeled signals)
Standard Cookie Measurement (measure cookie reach)
VS
Total Unique Reach: 2 Views
Total Reach: 4 Views
What insights can you create?
- Frequency
- Reach
- Customize the campaigns and strategies you want aggregate insights on.
- Available across web, app, ctv inventory
Free Integrated Solution
Cross Device Google Map
Measure across all inventory (Including CTV)
Our services
As official GMP Sales Partner we provide tech integration support, offer comprehensive training programs, and deliver strategic advisory and consultative services.
Tracking Configuration
Creating a Floodlight map, setting up tags and triggers in GTM360
Analysis of frequency, reach, and crossing of media campaigns
Detailed analysis of media campaigns to optimize their effectiveness
Detailed conversion analysis
Event Map analysis, conversions settings and performance
AdServer Tags Setting
Set up server-side tagging to improve data collection accuracy
Integrations Setting
Connecting with others GMP products and third-party platforms
Training and Audit
Individualized training and expert feedback to optimize Ad Serving
Google Marketing Platform
A single platform for enterprises that integrates your advertising and analytics, so you can reach, understand and deliver cutting edge experience to customers better than anyone else can.
Display & Video 360
Advanced media planning and buying of exclusive inventory with expanded ad options.
Google Analytics 360
Real-time enterprise analytics from Google with deep insights and a guaranteed SLA.
Begin your journey
Our team provides onboarding, training, and comprehensive technical and consulting support across all Google Marketing Platform products.