Privacy Policy

Last revised 23 April 2025

1. Introduction

Admixer Advertising (“Admixer Advertising”, “Company”, “we”, “us”, “our”) is a business-to-business provider of digital advertising services. This Privacy Policy explains how we collect, use, store, share and protect personal information when you interact with our principal website https://gmp.admixeradvertising.com/, register for our events, or otherwise communicate with us. It also sets out the rights you may exercise under applicable data-protection legislation.

2. Regulatory framework

Our data-handling practices comply with:

• the General Data Protection Regulation of the European Union (Regulation (EU) 2016/679);
• the United Kingdom General Data Protection Regulation;
• the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where it applies;
• Greek Law 4624/2019 and any other national rules that extend or supplement the GDPR;
• mandatory guidance issued by competent supervisory authorities.

3. Information we collect and the reasons for doing so

1. Contact details.
When you complete a “Contact Us” form or correspond with us by email, you provide your name, position, business email address and, if you wish, a telephone number or the name of your company. We require this information in order to answer your enquiry and, where relevant, to prepare a commercial proposal or contract.
2. Event registration data.
If you sign up for a physical or virtual event, we request your name and business email address. You may also choose to grant permission for us to photograph or film you during the event. Such permission is entirely voluntary and may be withdrawn at any time; on withdrawal we will cease to use, or will edit, the affected material.
3. Marketing preferences.
You may subscribe to our newsletters or product updates by providing a business email address. We use this address solely to send the communications you have requested, and every message contains a link that lets you unsubscribe instantly.
4. Browsing data and cookies.
Our website records limited technical data—such as the internet protocol address, browser type and pages visited—to maintain security and to understand how visitors navigate the site. Cookies that are strictly necessary for the site to function are placed automatically. Analytical and advertising cookies are activated only after you have expressly agreed to them through the consent banner.
5. Multimedia content.
At company events we may engage photographers or videographers. Images or recordings produced at such events may later appear in our promotional materials. By registering for or attending our events, you acknowledge and agree that:
1. Your image and/or voice may be captured in photos or videos.
2. Such materials may be used in our marketing campaigns, on our website, in social media posts, promotional newsletters, and other informational or advertising materials.
3. If you do not want to be photographed or recorded, or if you wish to request the removal or anonymization of your appearance in certain materials, please contact us at legal@admixeradvertising.com. We will make every reasonable effort to accommodate your request, provided that such request does not impose a disproportionate burden on us or
third parties.
4. The legal basis for processing your personal data (including your image or likeness) is your consent, which you provide by attending or registering for the event. In these cases, our legitimate interest in documenting and promoting our events will apply.

4. Lawful grounds for processing

• Consent. We rely on your freely given consent for sending marketing communications and for using event photography or video that displays your likeness. You may revoke consent at any moment, and such revocation shall not affect processing that has already occurred.
• Legitimate interest. We undertake limited measurement of site traffic and service performance in order to improve user experience. Before relying on this ground, we balance our interest against your fundamental rights and reasonable expectations.
• Protection of legal rights. Where necessary, personal information may be used to establish, exercise, or defend legal claims.
  Contractual necessity. We have to respond to enquiries, register participants, and perform agreements.
• Legal obligation. This means to retain accounting and similar records as required by law.

5. Cookies and similar technologies

A consent banner appears the first time you visit our site. It lets you refuse or accept non-essential cookies and revisit your choices at any time by selecting “Cookie Settings” in the footer.

Classification of cookies

Strictly necessary cookies cannot be disabled because the website would not function without them. All other categories require your prior consent.

6. ViGenAir Data Collection and Privacy

The ViGenAir mobile application respects your privacy and does not collect, store, or process any personal data. All functions are performed locally on the user’s device; no analytics, telemetry, tracking technologies, or remote backups are implemented. Because the application processes no personal data, the GDPR and equivalent laws do not apply to its operation. Should future versions introduce functionality that requires personal data processing, we will update this Privacy Policy in advance and request explicit consent where needed.

7. Data sharing and international transfers

Admixer Advertising does not sell personal information. Disclosure is limited to:

• Service providers—that act only on our documented instructions and are bound by robust confidentiality and data-protection clauses.
• Public authorities where we are legally obliged to do so.
• Event co-organisers, when this is essential to manage registration and attendance, and only under an agreement that clearly allocates data-protection responsibilities. When personal information is transferred beyond the European Economic Area or the United Kingdom, we rely on the European Commission’s standard contractual clauses, supplemented by appropriate organisational and technical safeguards designed to ensure essentially equivalent protection.

Your personal data may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country and, in some cases, may not be as protective. However, we have taken appropriate safeguards to require that your personal data will remain protected in accordance with this Privacy Policy.
You will find more information on data protection and how these companies process your data for each service on the websites from the companies mentioned: https://voluum.com/privacy-policy/

8. Retention period

We keep personal information no longer than necessary for the purpose for which it was collected:

• enquiries from prospective clients are deleted two years after our last communication if no contract is concluded;
• mailing-list data is stored until you choose to unsubscribe;
• basic security logs are held for three months and then irreversibly anonymised.

At the end of each retention period data is permanently erased from live systems and, shortly thereafter, from all backup media.

9. Security measures

We apply layered safeguards to protect information in our care. In the unlikely event that a personal data breach could pose a high risk to your rights and freedoms, we will notify the competent supervisory authority within seventy-two hours and inform you without undue delay where required by law.

10. Your rights and how to exercise them

Subject to verification of your identity, you may:

• obtain confirmation that we process your personal information and receive a copy of it;
• correct inaccurate or incomplete data;
• request deletion when the data is no longer needed or processing is unlawful;
• restrict processing in the circumstances set out in the GDPR;
• object to processing based on our legitimate interest or to direct marketing;
• receive the data you have provided in a portable format so that it can be transmitted to another organisation;
• withdraw any consent you previously gave.

To exercise any of these rights, please send an email to dpo@admixeradvertising.com with a clear description of your request. We will respond within thirty calendar days. You also have the right to lodge a complaint with your local data-protection authority if you believe your request has not been handled properly.

11. Children’s data

Our services and website are intended for professionals and are not directed at persons under sixteen years of age. We do not knowingly collect or store personal information relating to children. If we discover that we have inadvertently done so, we will delete the data without delay.

12. Third-party links

Our website may contain links to external platforms. We do not control those platforms and are not responsible for their privacy practices. We encourage you to review the privacy statements of every website you visit.

13. Changes to this policy

We review this Privacy Policy at least once a year. Minor textual updates take effect as soon as they are published on the site.

14. Contact information

Data Protection Officer
Email: dpo@admixeradvertising.com

If you have any questions about this notice or our privacy practices, please contact the DPO using the details above.