Admixer Advertising — Official Google Marketing Platform Sales Partner invites digital specialists to attend specialized training on Google Marketing Platform.
During the training, instructors will discuss the programmatic ecosystem, including programmatic transactions, audience targeting, rich media inventory, and more. The main focus of the three-day training will be on Google Marketing Platform. Certified instructors will teach you how to work with key GMP products: Display & Video 360 and Campaign Manager 360. You will also be able to create videos and visuals for creatives using advanced Google Vertex AI models.
This is a unique training program for Moldova. You will be able to master Google 360 premium tools and independently set up advertising campaigns for your agency’s clients.
After completing the training, you will have the chance to receive an invitation to intern at Admixer Advertising as a Junior GMP Specialist.
Getting to know Admixer Advertising
Introduction to Digital. Key Terms and Metrics
The Programmatic Ecosystem. How advertising is bought and sold on the internet
The role of data and AI in programmatic advertising
Google Marketing Platform ecosystem
Display & Video 360
- Key platform modules
- Available inventory and purchasing formats
- Audience types: Google audiences, Google in-market, 1Party Data
- Types of advertising campaigns in Display & Video 360
- Advertising formats
- Отчеты
Campaign Manager 360
- Campaign Manager 360 capabilities
- Getting to know the structure and interface of CM360
- Account, advertiser, and campaign levels
- Linked with DV360, GA4, Google Ads
- Reporting
Payment can be made online by credit card or via MIA. Legal entities can pay by invoice.
If you have any questions regarding the training, please contact us at this email address: ohanganu@admixeradvertising.com
Yes, having your own laptop is mandatory for practicing in DV360/CM360 advertising offices.
There are no restrictions, but prior experience in launching targeted advertising will make it much easier for you to understand the material.