This guide will help you quickly connect the DV360 to the CM360. It’s important to note that you must pair the platforms before you begin advertising, as you won’t be able to do so later.
Why to link DV360 and CM360?
Centralized Creative Management. Manage, build, and traffic creatives within CM360 and push them directly to DV360, streamlining workflow and ensuring consistency.
Advanced Reporting and Attribution. View DV360 campaign performance data within CM360 reports, alongside other media channels, for a holistic view of marketing effectiveness. Leverage CM360’s advanced attribution modeling capabilities. Gain insight into the DV360 initiatives that are contributing to conversion success.
Automatically shared floodlight activities and audience lists. The floodlight activities that exist in your CM360 advertiser will automatically be shared with the DV360 advertiser it is linked to, along with any corresponding audiences.
Improved bidding algorithms. Using the two platforms together improves the DV360 custom bidding algorithm, allowing you to bid toward conversions that are most valuable to your advertiser. Linking the two platforms ensures that the signals that train the custom bidding algorithm also include impressions served by the site and through external DSPs.
