This guide will help you implement or update to Consent Mode v2 so you can comply with the latest regulatory requirements while preserving your online audience lists and measurement capabilities

Why to implement Consent Mode v2?

• DMA Compliance. Meet mandatory obligations for the EEA, UK, and Switzerland to maintain Google privacy standards
• AI-Powered Recovery. Use Google’s AI to retrace up to 65% of lost conversions when users decline consent
• Targeting Control. Utilize new ad_user_data and ad_personalization parameters to preserve remarketing and audience features
• Improved Accuracy. Use Advanced mode to provide more signals for algorithms, resulting in better conversion modeling
• Unified Integration. Sync consent status across websites, mobile apps, and offline CRM data via updated APIs
• Regional Flexibility. Set default consent by region to ensure compliance in the EEA while maximizing data collection globally