Dynamic Remarketing for eCommerce

Dynamic remarketing is a method of advertising personalization that shows users exactly the products or services they viewed on the site during their previous visit. This significantly increases the effectiveness of advertising, as users see ads that are relevant to their interests.

Unlike standard remarketing, which shows generic ads to all users, dynamic remarketing personalizes content by showing the exact products that have been viewed or added to cart. For example, if the user was viewing a certain product, they will see an ad for that product with the current price and a picture of it.

• Relevance. Instead of the basic creative, the person sees products they have already shown interest in.
• Complete Control and Flexibility. Define your own display logic: what will be displayed, to whom, when, and under what conditions.
• Creative Customization. There is no single template — you choose the format (carousel, animation, static), style, and structure of the banner.
• Automation and Scalability. All creative variations are automatically generated based on the feed. A single configured system can support thousands of products.
• Efficiency and Effectiveness. Dynamic campaigns save time and resources on creative development. There is also no need to create separate campaigns for each target audience or product group. Prices, availability, and promotions are updated in real time, without manual redesign or launching new campaigns.
• Integration with Data. Use of CRM data, product catalogs, or user behavior data on your website/app