This guide will help you link CM360, SA360, and Google Ads so you can collect and analyze data on the performance of your search campaigns in a single source of truth, alongside your display campaigns.

Why to link CM360 & SA360 & CM360?

Unified cross-engine measuring, reporting and attribution. Collect unified data from platforms to understand the overall impact of your multichannel advertising efforts. Automate import of SA360 data into CM360. Leverage CM360’s attribution models to assign credit to the correct source. Shared Floodlights prevent cross-channel conversion funnels from counting conversions more than once.

Cross-engine and cross-account management. Use tools that are not available within other search engine platforms (highly customizable templates for workflow optimization and automatization, cross-engine portfolio bid strategies, shared budget plans).

Floodlights and bidding optimization. Use Floodlights which are shared across CM360/DV360/SA360 for custom bidding optimization.

Google Ads native link with CM360. Get the most streamline connection between CM360 and Google Ads. More cost-effective, easier to implement, fewer discrepancies. Take advantage of the performance benefits of Google Ads auction-time bidding enabled through Search Ads 360 bid strategies.

Unified activity planning. Corporate planning and management in one place.

Conversion value rules and customizations. Set up custom conversion value rules at both sub-manager and campaign level, add custom variable adjustments, create formulas for multiple conversions and create weighted conversions.