Retail store
Service: Dynamic Remarketing
Niche: Retail
Region: Moldova
The client
Top Shop, a big Moldovan retail e-commerce platform, wanted to increase online sales and reach customers more effectively.
The challenge
The challenge was to engage users who had shown interest in products but had not yet completed a purchase. They needed a solution to re-engage these potential buyers with relevant, personalized ads at scale.
The decision
Top Shop used Display & Video 360, Campaign Manager 360, Studio, and Google Web Designer to activate dynamic creatives that delivered personalized ads to users who had previously engaged with products on the website. This approach ensured higher relevance and maximized campaign effectiveness through tailored messaging at scale.
Partnering with Admixer Advertising: For this campaign, Top Shop collaborated with Admixer Advertising, which handled the creative setup and campaign management to ensure smooth execution and optimization.
The Results
The campaign delivered strong performance, achieving:
- a return on ad spend (ROAS) of 630%
- CTR of nearly 0.64%
These results demonstrated the impact of dynamic creatives in driving measurable business outcomes and confirmed the effectiveness of personalized remarketing for e-commerce growth.