How We Set It Up
We split the campaign into two testing groups to see what the system favored:

• Test 1 (Traffic): We optimized one part of the campaign just to get as many relevant ad clicks as possible.
• Test 2 (Action): We optimized the other part strictly toward our main goal: completed job application forms.

We made sure to track every application, whether the user clicked the ad directly or just saw the video and applied later. This gave the system the full picture of what was actually working.

Reaching the Right Drivers
Flatbed truck driving is a tough, specialized job, so broad targeting would have just wasted the client’s money. We kept it highly specific:

• Location: We strictly targeted the exact US states where the client operates and actively blocked the rest.
• The Audience: Based on the client’s actual hiring history, we focused on men aged 25 to 54.
• Interests & Life Events: Instead of buying expensive third-party data, we used Google’s free audience categories. We targeted people interested in “Truck & SUV Enthusiasts” and “Transportation Jobs.” We also targeted people going through major life events, like “Looking for a job.”
• Smart Exclusions: Once someone submitted an application, we immediately stopped showing them ads so we didn’t waste budget on people we already “caught.”